Nonetheless, my portfolio is filled with household names such as KO, JNJ and PG. These names might not sound "special" or "unlikely", but I typically buy them when they are out of favor.
I do fundamental research on every security I buy -- meaning I look at the numbers behind the companies, bonds, funds or properties. Sometimes it's as simple as crunching a half-a-dozen numbers. Sometimes it's a deeper analysis.
While I read other blogs and appreciate the opinion of others, ultimately I believe that investing my money is about making my own decisions and thinking for myself. Hardly ever there is money to be made by following crowds. Being an independent thinker has helped me avoid some traps (though, I've made plenty of mistakes on my own as well).
About the name: EPIC INVESTOR -- Eduardo Pinheiro's Investment Concepts. :-)
I also write about entrepreneurship, business, health and other random stuff on my personal blog edpin.com.
You can follow me on Google+ or on my Twitter feed @pinhe1ro.